Privacy Policy

This policy applies to users in the United States. For any privacy-related queries, contact us at [email protected].

1. Who We Are

Homeclerk.com is operated by Ulist Pty Ltd T/A Uleads Digital ("we", "us", "our"), a company registered in Australia. We operate a consumer lead generation platform that connects homeowners with licensed home improvement contractors across the United States.

2. Our Services

We provide services including:

• Connecting homeowners with licensed contractors for quotes and consultations
• Matching home improvement enquiries with relevant service providers
• Sending offers, updates, and relevant information
• Facilitating participation in surveys, promotions, or market research

3. How Our Services Work

Our platform is designed to help you find the right contractor quickly. When you submit a request through our website:

• You provide your contact details and describe your home improvement project
• We assess your request using automated matching systems
• We match you with relevant licensed contractors in your area
• Your details are shared with those contractors
• Contractors may contact you directly by phone, email, or SMS

In some cases we may contact you first to confirm your details before connecting you with a contractor.

4. What Personal Information We Collect

a) Information you provide

• Name, email address, phone number
• Home address and zip code
• Type of home improvement project and relevant project details
• Any additional information submitted through our forms

b) Automatically collected data

• IP address
• Device and browser information
• Usage behaviour and pages visited
• Cookies and tracking data

c) Additional data sources

• Marketing partners
• Data enrichment providers
• Publicly available data

d) Lead generation-specific data

• Partially completed form data
• Lead scoring and profiling data
• Disposition data (e.g. whether you engaged with a contractor)

5. How We Use Your Information

Core services

• Matching you with relevant licensed contractors
• Delivering quotes and connecting you with providers

Lead distribution

• Sharing your details with contractors so they can contact you

Verification and fraud prevention

• Ensuring submissions are genuine
• Preventing duplicate or fraudulent leads

Communications

• Responding to enquiries
• Customer support and feedback

Marketing and advertising

• Sending relevant offers
• Creating custom and lookalike audiences
• Measuring campaign performance

Service improvement

• Analytics and user behaviour insights
• Lead scoring and optimisation

6. Legal Basis for Processing

We collect and use your personal information:

• Where you have provided express consent (including TCPA consent for calls and texts)
• Where it is necessary to perform the service you requested
• Where we have a legitimate interest in operating and improving our platform
• Where required by applicable law

We comply with applicable US state privacy laws including the California Consumer Privacy Act (CCPA/CPRA) and other applicable state frameworks.

7. Contacting You (Calls, SMS, AI)

When you submit a form on Homeclerk.com, you consent to be contacted by us and the contractors we match you with via phone calls (including autodialed or pre-recorded/artificial voice calls), SMS/text messages, and email. This contact may be made using manual, automated, or AI-assisted tools.

You can opt out at any time by:

• Following the unsubscribe instructions in any message
• Emailing us at [email protected]
• Replying STOP to any SMS

We comply with the US CAN-SPAM Act and applicable telemarketing laws. All marketing messages will clearly identify us and include a functional unsubscribe mechanism.

8. Sharing Your Personal Information

We may share your data with:

a) Service providers

Hosting, CRM, analytics, and data validation partners who process data on our behalf.

b) Contractors (key function)

When you submit an enquiry, your data is shared with licensed contractors who may contact you directly. These contractors may act as independent data controllers and have their own privacy policies.

c) Advertising platforms

Google, Meta, and similar platforms. We may share pseudonymised data to measure campaign performance and build custom or lookalike audiences.

d) Business transactions

If Ulist Pty Ltd T/A Uleads Digital is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your data becomes subject to a different privacy policy.

e) Law enforcement

We may disclose your data where required by law or valid legal process, or to protect the rights, property, or safety of our users or the public.

9. International Transfers

Your data may be transferred to and processed in Australia and other countries where our service providers operate. We take appropriate steps to ensure your data is protected in accordance with applicable law. Contact [email protected] for information about specific safeguards.

10. Data Retention

We retain personal information only as long as necessary for the purposes collected and to meet legal obligations.

Data Type	Retention Period
Lead/enquiry data	Up to 4 years
Marketing contact data	Until opt-out or 12 months inactivity
Partial form data	24 hours (backups up to 30 days)
Web analytics data	Up to 26 months

We securely delete or de-identify data when it is no longer required.

11. Cookies and Tracking

We use cookies and tracking technologies for website functionality, analytics, and advertising. Cookie types include:

• Session Cookies — to operate our Service
• Preference Cookies — to remember your settings
• Security Cookies — for fraud prevention
• Analytics Cookies — to understand how visitors use our website

You can manage cookie preferences through your browser settings. You can opt out of interest-based advertising through the Digital Advertising Alliance at aboutads.info.

12. Service Providers

Analytics: We use Google Analytics to monitor and analyse use of our Service. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Behavioural Remarketing: We use remarketing services including Google Ads and Meta (Facebook). You can opt out of personalised Google advertising at google.com/settings/ads.

13. Security

We implement appropriate technical, organisational, and physical measures to protect your data, including:

• Encryption in transit (TLS 1.2 or higher) and at rest
• Access controls and least-privilege authentication
• Multi-factor authentication for administrative access
• Incident response procedures for detecting and addressing data breaches

No method of transmission over the internet is 100% secure. If you believe your interaction with us is no longer secure, notify us at [email protected].

14. Children's Privacy

Our Service does not address anyone under the age of 18. We do not knowingly collect personal information from minors. If you believe your child has provided us with personal data, contact us at [email protected] and we will promptly remove that information.

15. Your Rights

Depending on your state, you may have rights to access, correct, delete, or opt out of the sale of your personal information. See our California Consumer Privacy Notice if you are a California resident. Residents of Virginia, Colorado, Connecticut, Utah, Oregon, Texas, and other states with applicable privacy laws may have similar rights.

To exercise any privacy rights, contact us at [email protected]. We will respond within the timeframe required by applicable law.

16. Changes to This Policy

We may update this Privacy Policy periodically. The latest version will always be published at homeclerk.com/privacy-policy with a revised effective date.

17. Contact Us

For any privacy-related queries or to exercise your rights:

• Email: [email protected]
• Mail: Ulist Pty Ltd T/A Uleads Digital, Level 2/89 McLachlan St, Fortitude Valley QLD 4006, Queensland, Australia

We will acknowledge all requests within 5 business days and respond within 30 calendar days.